Meet me

About

A bit about me

My Photo

Multitalented graphic artist who has had solid results directing & implementing revenue-generating design projects from conception to launch, using my abilities to translate business requirements into effective advertising campaigns.

Beyond design I am fascinated with computers, comic books, like drinking grape soda, eating pizza and enjoy watching Fringe.

Oh, and I don’t own a cell phone.

 

Career Highlights

 

Delivering Results

  • Developed creative designs for integrated content marketing campaign utilizing national industry media; generated 3,500 leads in three months for MindLeaders (goal for year was 3,900 leads)
  • Generated concepts to drive new Web 2.0 initiatives for MindLeaders, outpacing top competitors according to most social media metrics
  • Led website redesigns propelling traffic and e-commerce sales increases of 9%
  • Provided designs for direct-mail and digital opt-in campaigns, securing response rates of up to 15%
  • Contributed to rebranding initiatives elevating MindLeaders to #2 e-learning company nationally

    • In design, I set the limits & rules. The design may succeed or fail. Sometimes, just sometimes, it could be life-changing.


    My Photo

     

    Supporting the Team

  • Planned as part of a marketing team to create content-based messaging over social media
  • Worked with sales team to provide lead-nurturing resources and collateral, including drip marketing e-mails, brochures, PowerPoint presentations and messaging documents

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